A print advertisement for a class project on Vespa scooters; targeted towards young, female students and professionals (aged 18-30) that are searching for a new and exciting way to get around.

She is an urban environmentalist that wants to channel her inner Lizzie McGuire, as if she is zipping through the streets of Rome everyday; values style and is willing to pay more to look trendy, but still wants to consider her carbon footprint.